TapInko: Upgrading Traditional Advertising

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2010-04-24T13:39:00.001-04:00

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TapInko Partners With Girl In Your Shirt

2009-12-03T12:29:00.000-05:00

Have a look! http://www.centernetworks.com/girlinyourshirt-tapinko-for-branded-sorority-parties#more-16998

We are bringing advertising to sororities... come and get it!

Everything you wanted to know about a startup...

2009-10-25T22:42:00.001-04:00

Soooo true! Amazing article: http://www.paulgraham.com/really.html

TapInko Instruction Manual

2009-09-08T17:27:00.002-04:00

Having a problem creating a profile? Click Here For A Step By Step Instruction Guide!

Congrats DreamIt Ventures Class of 2009

2009-08-21T12:37:00.002-04:00

Philly Biz Journal just released a great article about the latest DreamIt Ventures and even something about the companies from our class as well... have a look: http://philadelphia.bizjournals.com/philadelphia/stories/2009/08/17/story8.html

TapInko Featured On NewsPaperDeathWatch.com

2009-07-31T11:25:00.001-04:00

Have a look: http://www.newspaperdeathwatch.com/startup-aims-to-simplify-the-ad-buy.html

Thanks!

-P

TapInko Step By Step Instructions For Using The Application:

2009-07-31T10:10:00.006-04:00

How to Use TapInko:

1) Using TapInko to PLACE an Ad (as a buyer)
Click Here!

2) Setting Up Your Seller Profile
Click Here!

Thank You Vuzit For Allowing us to use the document viewer!

-The TapInko Team

What If The New York Times...

2009-07-30T08:13:00.001-04:00

Nice Tech Crunch Article: http://www.techcrunch.com/2009/07/30/what-if-the-new-new-york-times/

NYT Shows New Products For Industry

2009-07-14T15:06:00.000-04:00

NY Times R and D shows some great future products: http://www.niemanlab.org/2009/05/the-new-york-times-envisions-version-20-of-the-newspaper/

Malcom Glawell - The New Yorker - A Lesson On Free and The Internet

2009-06-29T12:59:00.003-04:00

http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell

Top 10 Reasons To Still Advertise In A Newspaper

2009-06-17T13:05:00.003-04:00

The Newspaper Association of America today has released their Top 10 Reasons to Still advertise in Newspapers. Print is certainly not 'dead' and with an expected 100+ Billion in advertising revenue expected to go towards U.S. newspapers this year, it will be interesting to see how these Media Buying groups continue to redefine themselves.

Click the image to see the document.

Buy Your Dad The Gift That Will Last THIS Guys' Life Time - A Personalized Beer and Steak Tattoo

2009-06-16T10:00:00.009-04:00

Grill a man a steak, give him a beer, and he'll be happy for a day.

Buy your Dad a tattoo of a beer and steak and he'll be happy for a lifetime.

Here he goes again... the always wacky but incredible Billy Gibby is doing it again. Has your mom refused to allow your father to get a tattoo? Thinking about buying your father a 'star'? Not quite sure what to do for this upcoming Hallmark event? Well you are in luck.

Billy Gibby - The Self Proclaimed Human Billboard is running a Father's Day Special... you can now have the gift that lasts a lifetime. Billy has offered to get a 1.5 inch by 1.5 inch beer can and steak design with any name of your choosing - tattooed on his body. Your costs are the price of the tattoo + $150 (estimated $225 total).

Included is a framed picture of your tattoo and a personalized note from Billy himself. Oh and yes... he'll put it any where you'd like :)

"This should be man-law-datory." - Billy 'The Billboard'

This special expires on Sunday and for more information on Billy Gibby and getting your Dad's Name On Him CLICK HERE!

What To Do Once You Have Been Approved As A TapInko Seller

2009-06-10T10:53:00.006-04:00

After several months into our beta, our clients have given us a lot of information on how they best utilize the TapInko interface. The analytics and information have shown that the accounts who actively promote TapInko as a literal extension of their sales force see the highest return and account activity. To mimic this approach, here is what we recommend to each of our profile administrators:

1) Create A Personalized TapInko Account Logo:

(To download a blank Photoshop copy follow this link: BlankLogo.psd

2) Place The Logo and Click-Thru link On Your Websites Advertising Info Page

Allow your advertisers a new complementary alternative to place their advertisements with your publication. Have a look at what GreaterMedia and BackSlash have done.

3) Place The Logo In Your MediaGuide/Rate Card

Notifying clients of your inclusion in the TapInko network is a quick and simple way of enhancing and extending your sales team.

4) If you have any further questions, comments, or concerns, email feedback@tapinko.com

Thanks!

-The TapInko Team

Newspaper News... Traditional Media Getting Bailout?!?

2009-05-19T10:24:00.000-04:00

Great Article: http://www.businessinsider.com/outrageous-newspaper-bailout-begins-2009-5

TapInko - PhillyAdClub.com

2009-05-07T23:14:00.000-04:00

Have a look: http://www.phillyadclub.com/news_article.php?id=1899

Mother's Day Gift Special: Your Mom's Name On Him...For Life

2009-05-07T15:11:00.013-04:00

"I truly believe in my heart that the best gift anyone can give there mother is a tattoo on my body." - Billy 'The Billboard'

So if you always wanted to tell your mom you loved her but never had the balls to get a real tattoo, you are in luck. Billy Gibby - The Self Proclaimed Human Billboard is running a Mother's Day Special... For the same price as a beautiful flower arrangement, you can now have the gift that lasts a lifetime. Billy has offered to get a 1 inch by 1 inch red heart with any name of your choosing, tattooed on his body. Your costs are the price of the tattoo + $100 (estimated $200).

Included is a framed picture of your tattoo and a personalized note from Billy himself. Oh and yes... he'll put it any where you'd like :)

This special expires on Sunday and for more information on Billy Gibby and getting your Mom's Name On Him CLICK HERE!

TapInko Announces Advertising Partnership With Greater Media Group

2009-04-24T14:05:00.009-04:00

“Greater Media Taps Into TapInko to Make Offline Advertising Online-Easy”

TapInko, the online directory and transaction tool for buyers and sellers of advertising, announced today that it has signed on its largest partner to date, Greater Media Newspapers of Freehold, New Jersey. To help facilitate this endeavor, TapInko is providing Greater Media Newspapers with a specific profile for each of their twelve publications and staff-training on the TapInko platform.

In a world where publications are filing for Chapter 11 and cutting large chunks of their sales staff, TapInko provides media owners with improved, easy, and efficient sales and sales tracking software. While many of these functions exist individually within various desktop software applications, TapInko brings them together in a single robust, advertising-focused, fully functional website.

Previously, the process of completing one advertising sales transaction for one issue could take days or weeks to negotiate and complete. TapInko condenses this process into less than ten minutes while providing value-added tools to help customers track every aspect of the sale. The company offers traditional and alternative print media with the same elements of interactive creativity, efficiency and hands-on control that has long been the major selling point of online advertising. Greater Media is the first large premier newspaper group to utilize TapInko’s unique platform.

“I wouldn’t say we’re the ‘white knight’ trying to save the traditional advertising world,” said John Valentine, Director of Business Development for TapInko, “but that’s definitely our motivation. At TapInko we help print magazines and newspapers maximize the value of advertising – in terms of profit and greater awareness – with our cost-effective directory and platform.”

Just over 6 weeks out of beta, TapInko is now inviting other media buying groups, agencies, and advertisers, to join their network... and make advertising easy.

About TapInko.com
TapInko was founded in 2007 with the vision of making advertising easy. After two years of development, they were accepted into the Venture backed DreamIt Ventures Incubator and launched their first version of the product early this year. They currently have over 150 advertising opportunities in their system and are constantly expanding on a daily basis.

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Media Contacts:

Peter Groverman
President and CEO
TapInko.com
305-582-5643
pgroverman@tapinko.com

TapInko - Ad Runs In Philadelphia Metro

2009-04-15T17:22:00.004-04:00

TapInko Friends and Family,

I hope you had a wonderful holiday weekend...but quick question:

What makes the attached two-page centerfold spread found in todays Philadelphia Metro unique? The Answer: You should be happy to note it was placed via TapInko!

Thank you for your continued support and have a wonderful week.

Sincerely,

-Pete Groverman

TapInko Product Demo Login Information - April 10th - 3pm (est)

2009-04-10T09:28:00.002-04:00

Join us today for a TapInko product demonstration:

GoTo: www.webex.com
Topic: TapInko Demo
Date: Friday, April 10, 2009
Time: 3:00 pm, Eastern Daylight Time (GMT -04:00, New York)
Meeting Number: 595 419 982
Meeting Password: (This meeting does not require a password.)

For the conference line, please call: 1-650-429-3300 (Meeting Number: 593 419 982)

Thanks,

The TapInko Team

TapInko Shout Out @ Entrepreneurial Expo

2009-04-09T17:10:00.002-04:00

Have A Look: http://www.toad-software.com/blog/post/2009/04/06/Philly-Startup-Leaders-Entrepreneur-Expo-Recap.aspx

TapInko Asks Hacker News For Review

2009-04-07T01:06:00.002-04:00

We received some incredible feedback from the News.ycombinator.com community... have a look to see what people were saying: CLICK HERE

Skin n' Bones - TapInko Featured On Front Page Of Anchroage Press!

2009-04-02T22:05:00.001-04:00

Much love to our man Billy Gibby!

Have a look:

http://www.anchoragepress.com/articles/2009/04/02/news/doc49d3ea855d27b522626130.txt

TapInko - Presents At Philadelphia Entrepreneurial Expo

2009-04-02T17:40:00.003-04:00

We will be presenting this evening at the Philadelphia Entrepreneurial Expo. To Watch, have a look www.phillypreneurs.com

April 1st Login Information For TapInko WebEx Demo

2009-04-01T11:47:00.000-04:00

Join us all this week for product demonstrations:

GoTo: www.webex.com
Topic: TapInko Demo
Date: Tuesday, March 31, 2009
Time: 3:00 pm, Eastern Daylight Time (GMT -04:00, New York)
Meeting Number: 593 138 139
Meeting Password: (This meeting does not require a password.)

For the conference line, please call: 1-650-429-3300 (Meeting Number: 593 138 139)

Thanks,

The TapInko Team

TapInko - WebEx Demo Meeting Today - 3pm (est)

2009-03-31T13:35:00.001-04:00

Join us all this week for product demonstrations:

GoTo: www.webex.com
Topic: TapInko Demo
Date: Tuesday, March 31, 2009
Time: 3:00 pm, Eastern Daylight Time (GMT -04:00, New York)
Meeting Number: 591 481 013
Meeting Password: (This meeting does not require a password.)

For the conference line, please call: 1-650-429-3300 (Meeting Number: 591 481 013)

Thanks,

The TapInko Team